Question 1: What Is the Best Way to Segment the Market?
Any company's customers are heterogeneous, with varying needs and requirements. Market segmentation involves identifying different groups of customers with similar characteristics. Diverse customers are partitioned into smaller groups with common characteristics. Heterogeneity of the entire market becomes homogeneity by segment.
Segmentation provides companies with opportunities to increase their effectiveness. It would be easier to treat all customers the same way, but it is much more productive to prioritize customers and to customize products, services, positioning, and selling effort for individual segments.
Segmentation varies depending on the product sold. Baby diapers and adult diapers ...
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