October 2012
Beginner to intermediate
1105 pages
29h 18m
English
Content preview from The Complete Guide to Business Analytics (Collection)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Introduction: The New World of Enterprise Analytics
Thomas H. Davenport
The Rise of Analytics
Analytics aren’t new—I’ve found references to corporate analytical groups as far back as 1954—but they seem to be more important to business and organizational life than ever before. Analytical approaches to decision-making and management are on the rise because of several factors:
• The dramatic increase in the amounts of data to analyze from various business information systems
• Powerful and inexpensive computers and software that can analyze all this data
• The movement of quantitatively trained managers into positions of responsibility within organizations
• The need to differentiate products and offers, optimize prices and inventories, and understand ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.