October 2012
Beginner to intermediate
1105 pages
29h 18m
English
Content preview from The Complete Guide to Business Analytics (Collection)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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1. What Do We Talk About When We Talk About Analytics?
Thomas H. Davenport
Every decade or so, the business world invents another term for how it extracts managerial and decision-making value from computerized data. In the 1970s the favored term was decision support systems, accurately reflecting the importance of a decision-centered approach to data analysis. In the early ’80s, executive information systems was the preferred nomenclature, which addressed the use of these systems by senior managers. Later in that decade, emphasis shifted to the more technical-sounding online analytical processing (OLAP). The ’90s saw the rise of business intelligence as a descriptor.
Each of these terms has its virtues and its ambiguities. No supreme being has ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.