October 2012
Beginner to intermediate
1105 pages
29h 18m
English
Content preview from The Complete Guide to Business Analytics (Collection)
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4. Analytics on Web Data: The Original Big Data
Bill Franks
Wouldn’t it be great to understand customer intent instead of just customer action? Wouldn’t it be great to understand your customers’ thought processes as they decide whether they’ll make a purchase? In the past it was virtually impossible to get answers to such questions. Today, they can be answered with the use of detailed web data. That’s what this chapter is all about.
There is no better way to understand what big data is all about than to see some specific examples of big data and how it can be used. Perhaps no big-data source is as widely used today as web data.
Note
The content for this chapter is based on a conference talk created with my colleague Rebecca Bucnis. We also generated ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.