The Complete Guide to Business Analytics (Collection)

2. The Analysis Process

Because of its lack of separate inclusion in most business schools and executive training programs, it is easy to see why analysis may be the ugly duckling of effective management. Few management authors write about analysis, not many people want to talk about it, and even fewer people claim to be an expert at it. Just compare the commercial availability and visibility of data analysis to data collection. Data collectors are found on every street corner—everywhere you can access a search engine. Data collection methods are common and available to most takers, and data collection agencies are plentiful. Don’t believe us? Go to your local library, search the Internet, or read the advertisements in industry magazines.

Why, ...