October 2012
Beginner to intermediate
1105 pages
29h 18m
English
Content preview from The Complete Guide to Business Analytics (Collection)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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5. Driving Forces Analysis
Description and Purpose
Driving forces analysis (DFA) is a way of understanding and accounting for change at the industry level. The drivers are clusters of trends that collectively influence changes to an industry’s structure and a rival’s competitive conduct. The term force suggests that the drivers can materially impact the firm’s future.
So what are driving forces (DFs)? Forces in every situation cause things to remain as they are or change. Forces that push toward change are called driving or helping forces. Forces that resist change are called restraining or hindering forces. When these forces are balanced vis-à-vis a focus, no change is likely to occur. When the net effect of these forces is altered and moves ...
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