O'Reilly logo

The Complete Guide to Professional Wedding Photography by Damien Lovegrove

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Fig. 1 ISO 800 f/4 at 1/10th

Simple creative use of a slow shutter speed adds drama to an otherwise ordinary picture. I steadied my camera on a monopod.

9

Marketing

Many people’s ideaM of marketing is rather vague. Something to do with promoting your business? Yes, but let’s get more focused than that. Marketing is the process of generating qualigfied leads. A qualified lead can be described as a couple who are getting married, on a date that you have available, within your coverage area, who like your style of work, and can afford your services. From now on I will refer to a qualified lead as a prospect. It’s worth noting that the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required