Chapter SevenWaging the Communications Campaign
Communication…is the real work of leadership.
—Nitin Nohria, dean, Harvard Business School
Nearly every study completed on M&A integration effectiveness ranks communications as a mission-critical and strategically important requirement. Practical experience consistently demonstrates that companies implementing an effective M&A integration communications strategy report significantly better results—in areas such as customer focus, employee commitment, clarity of company direction, speed of decision making, and overall productivity—than those that do not communicate effectively. Additional research on the overall strategic impact of effective organizational communications repeatedly links superior ...
Get The Complete Guide to Mergers and Acquisitions: Process Tools to Support M Integration at Every Level, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
