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The Complete Guide to Building and Growing a Talent Development Firm by Stephen L. Cohen

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2

DECIDING WHAT YOU WANT AND NEED

Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.—Thomas Jefferson

When you were a kid, you may have been asked, “what do you want to be when you grow up?” Most likely, you had no idea, so you responded with professions such as firefighter, baseball player, nurse, teacher, doctor, ballerina, and so on. You probably didn’t say that you wanted to own and build a business in the talent development industry. Unless, of course, you were very, very precocious. Fast forward several years. Once you’ve entered the talent development field and have some predisposition for creating your firm, you will have to decide whether you want to build a small practice, a larger business, or perhaps ...

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