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The Complete Guide to Building and Growing a Talent Development Firm
book

The Complete Guide to Building and Growing a Talent Development Firm

by Stephen L. Cohen
March 2017
Beginner
256 pages
6h 56m
English
Association for Talent Development
Content preview from The Complete Guide to Building and Growing a Talent Development Firm

6

MOVING YOUR OFFER OFF THE SHELF

The aim of marketing is to know and understand the customer so well the product or service … sells itself.—Peter Drucker

So you’ve developed an offering, hopefully with the intention of addressing a unique market need that differentiates it from the competition. Now you can sit back and listen to the phone ring or wait for your inbox to flood with requests from companies clamoring for your product or service. Right? If only it were that easy.

Moving your offer off the shelf is all about being deliberate in marketing and selling, so that you can gain the right to win over customers. Unfortunately, it’s not easy to break into the marketplace. Often, this is not because a firm cannot help an organization resolve ...

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Publisher Resources

ISBN: 9781562867751Purchase Link