INTRODUCTION
Before you start some work, always ask yourself three questions—why am I doing it, what the results might be, and will I be successful. Only when you think deeply and find satisfactory answers to these questions, go ahead.—Chanakya
Before answering the three questions Chanakya, a philosopher from India, posed in his quote, I’ll first ask you: Why are you reading this? What results might you obtain? And will you be successful? As you will soon discover, the you in this book encompasses a larger group. This introduction outlines my intent, my experience and background in the industry, my hopes for what you will get from it, and how I’ve organized it.
Purpose and Need
Some excellent books have already been published around the corners ...
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