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CHAPTER 4 Crafting a Story

Our first interaction with food, whether in a photo or real life, is to see it. In that first look, we get an idea of texture, flavour, and colour, and experience the food visually before we even take the first bite. This gives plenty of opportunity to connect the viewer to our food through the story and narrative we present.

Your story or narrative is what takes your photo from a collection of technical elements to a visual story that means something. It’s the why behind your image. Why does this story need to be told?

But what is a food story, and how do you tell one? A food story is an emotion that we evoke ...

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