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CHAPTER 7 Finding and Developing Your Style

Your Style Your style is much more than just “light and bright” or “dark and moody.” In fact, to me that just describes two (of many) different lighting setups. Your style is more about who you are as a creative, and how you communicate that through your images. It’s not about boxing yourself into a certain format, so if you’ve found yourself thinking that your images need to be busy or minimal, light or dark, then here’s the good news—your style can encompass all those things. It’s a completely fluid thing that will continuously evolve over the years.

Finding your style looks a lot like going ...

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