Appendix A
Glossary
advertising rate card Document containing prices and descriptions for the various ad-placement options available from a media outlet.
advertorial Where an advertisement masquerades as editorial coverage.
advocate A person who publicly supports or recommends a particular cause or policy.
affiliate programs Web-based form of joint target marketing.
affinity Likeness based on relationship or causal connection.
animated ads Advertising that uses movement (animation) to create attention.
annual conference Meeting organized by a specific group held every year in the same or a different location.
anthology Collection of literary pieces, such as poems, short stories, or plays.
association publication Newsletter, magazine, or journal ...
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