Chapter 3
The Three Ws of Target Marketing
In This Chapter
◆ What types of small businesses benefit most from target marketing
◆ The many venues where target marketing takes place
◆ How to adjust your target marketing strategy for the maturity level of your business
◆ The importance of realistic expectations
Target marketing looks appealing on the surface. After all, you can increase sales, enhance profitability, grow your business, and enjoy greater visibility—all without working any harder than you are right now!
That being said, you might be wondering if target marketing is right for you. More important, there are the logistics to consider. Even if target marketing works half as well as people claim, the questions are these: Will it work for ...
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