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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Chapter 4
Begin at the Beginning
In This Chapter
◆ The two critical components of target marketing
◆ Your target marketing objectives
◆ The tools you need to use
Target marketing is the art and science of reaching your ideal customers in the most efficient, effective manner possible.
This sounds great, but how do you actually do that? What is target marketing made of? What do you need to have in order to call yourself a target marketer?
In this chapter, we’re going to take a look at the parts of target marketing. Each one of these components is important, but it’s not until they’re used together that you truly realize the value and potential of target marketing.
Much like how lettuce, carrots, tomatoes, and cucumbers are all healthy vegetables ...

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