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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Chapter 11
Here, There, and Everywhere: Web Marketing 101
In This Chapter
◆ Learning how to make the most of your website
◆ Connecting to your target market with blogs
◆ Understanding the power of podcasting
◆ Informing and influencing your target market with online education
It’s a wired world. Anything and everything we want is online—and that includes our target audience! Hours spent online have recently eclipsed hours spent watching television in some markets.
This is good news and bad news for the target marketer. On the positive side, establishing an effective web presence is relatively easy and inexpensive. The downside? The low barriers to entry mean that the web is an increasingly crowded place. You have to be strategic and selective, ...

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