Chapter 13
It’s All About the Buzz
In This Chapter
◆ Understanding the power of word-of-mouth marketing
◆ Learning the best ways to create buzz
◆ Capitalizing on networking techniques
You might have a great business. You might have the best business in the world. That’s not going to matter, unless your customers know you’re there.
The most effective and powerful way to spread the word about your business is word-of-mouth marketing. Inspiring and generating conversation about your practice will generate more sales, bring in more customers, and sell more products and services than any advertising you can do, any promotion you can run, or any price cuts you may take.
Understanding what gets people talking and how to capitalize on that conversation ...
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