In This Chapter
◆ Understanding the role of the media
◆ Learning to cultivate relationships
◆ How to look good on TV
◆ Finding out the essentials for radio
The media is one of the most powerful forces in our culture today. It can make or break careers, raise one company up and destroy another. The media is like the ocean, uncontrollable and overwhelming.
With careful planning and strategic thinking, you can navigate the waters of the media and establish a commercially profitable presence upon it. Like a small sailboat in a surging sea, it’s possible to attain great things. You just need to work a little harder and plan things carefully to get where you want to go.
Television and radio offer a number of target marketing ...
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