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The Complete Idiot's Guide to Target Marketing by Susan Friedmann

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Index

A

activity levels (psychographic information)
advertising exclusivity approach
expert approach
fun approach
market research techniques
online
print media
direct mailings
magazines
newspapers
radio
signage
smart advertising guidelines
television
broadcast television
buying television time
cable
commercials
creating ads
yellow pages
versus target marketing
affiliate program partnerships
age component (demographic information)
appeal, assessing potential (market segmentation)
appearance concerns (television appearances)
approaches (target marketing) adoption and adaptation
considering factors
exclusivity approach
advertising
audience considerations
key concepts
print marketing strategies
public relations
radio
television
web marketing

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