Chapter 11
The Business of Independent Distribution
In This Chapter
◆ Understanding what exactly you’re selling
◆ Appraising independent distribution
◆ Learning how to distribute your own music
◆ Discovering how to sell music online
For the better part of the past century, getting a record deal was the holy grail sought by every working musician; the record label financed your recording, distributed your records, and promoted your music to radio stations and other media. And while the record company was obviously in it to make a profit, most artists hoped to make a killing, too.
Unfortunately, that isn’t how it turned out. Most artists don’t make much money from their record deals—not even artists with huge million-sellers. That’s because most record ...