Chapter 12
The Business of Promoting Your Music
In This Chapter
◆ Discovering how to promote local gigs
◆ Learning all about advertising
◆ Uncovering the secrets of radio promotion
◆ Discussing the merits of promotional music videos
◆ Finding out how to publicize your music
◆ Discovering the many ways to promote your music online—and in other media
Whether you’re playing live gigs or have a new album for sale, you need to make people aware of you and your music. This is what promotion is all about: promoting what you do.
There are lots of different ways to promote your music. The traditional methods of generating radio airplay and other publicity still have value, but the Internet offers many more ways to get the word out.
Read on, then, to learn ...
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