Chapter 23
Charting a Course with Strategic Planning
In This Chapter
• The role of strategic planning in the future of your company
• How to assess threats and opportunities
• Classic business strategies and action steps
All the activities and tools we’ve covered so far have to serve the larger needs of the company. All the jobs of finance, accounting, marketing, and sales must be coordinated so they work together smoothly.
This calls for a long-term strategic plan. You need a plan to give managers the framework for making good decisions. That plan must relate to the major goals of the whole company, and management’s decisions must serve those goals.
This chapter explains long-range strategic planning, which is usually just called strategic ...

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