chapter 8 What Makes Good Type Good
(and Bad Type Bad)
It’s often hard to look at a page and see only the type. This chapter tries to
do just that, looking past graphic-design issues to focus on the contribution
that the quality of the typesetting makes to the overall excellence of the page.
Well-set type doesn’t draw attention to itself, so it’s often hard to see
what’s gone right in a nicely composed page. What’s gone wrong is a different
story: Poor typeface choice aside, badly set type can fail aesthetically (it’s sloppy
or unattractive) or practically (it makes reading harder), but it can always be
counted on to make a bad impression.
The ...
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