chapter 9 Measure, Point Size, and Leading
It’s hard to talk about these variables—measure, point size, and leading—
one at a time. They work in concert, and ultimately all three are dependent
on the typeface you’re working with. Bigger type needs wider measures, and
wider measures need more leading. Wider measures, in turn, need larger type.
Changing the leading changes everything.
Despite their being such basic specifications—you really can’t set type at all
without assigning values to them—their interrelationships are not always fully
appreciated. This is a polite way of saying that they’re commonly mishandled,
and not just by novices.
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