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Market and Customer Knowledge

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

—GUY KAWASAKI, FORMER CHIEF EVANGELIST, APPLE

Marketing is no longer about the stuff that you make, but about the stories that you tell.

—SETH GODIN, AUTHOR OF TRIBES

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Success in the marketplace is the usual source of positive cash flow. Successful projects bring vitality into an organization. As key contributors to these outcomes, project managers are well advised to be aware of what is happening in the market and make appropriate decisions that positively influence the cash ...

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