1The Compromise Trap
You have to interview me again,” said a voicemail from Jim, a sales manager I had interviewed eighteen months earlier when I was beginning my research for this book. “My story has changed.”
Jim was the first of the fifty-two businesspeople I have interviewed over the past four years. These conversations were all part of a quest I embarked on in 2005 to understand how business-people see their personal values connecting to their work.
I met Jim at a conference on sustainable product design, where his company’s innovative carpeting and flooring products were featured (among other things, they made carpet squares that were recyclable). We agreed to meet at a local pub several weeks later for an interview. He arrived almost an ...
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