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Building Your Personal Brand
Your personal brand is a combination of all that we’ve discussed so far: reputation, gravitas, appearance, communication, presentation, fashion, style, humor, grace, grit … all the things that pervade and surround you as you go about your day. It is both a reflection of and extension of you. The more purposeful you are about how you present your brand, the more powerful it will be.
The Evolution of a Personal Brand
My own personal brand evolved gradually over the years. Naturally, when I first began my career, I wanted to please and serve and grow and learn, which didn’t allow for as much branding as I might have liked. As I grew in experience and position, as I began to get the lay of the land at each subsequent ...
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