The Confidence Effect

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Reputation Management

It takes time to cultivate a positive reputation, but it’s well worth the effort. When building your personal brand, be cautious, purposeful, and passionate. That’s because it can be extremely challenging to “rewrite” your brand once folks have decided what it is for themselves. Fixing a tarnished reputation is far more challenging than simply creating a strong one from the beginning.

Your Brand Audit

I urge women to determine their brand by conducting a “brand audit.” A brand audit looks at what your brand is communicating right now, today, by breaking down the various factors that go into it. Here are a few ways you can get information about your brand:

• Observation. Look around and observe how people respond to you, ...