PART THREE

Results

Done is better than perfect.

—Sheryl Sandberg, COO of Facebook

Relationships and reputation can only get you so far. Eventually, line items must be delivered and you have to prove yourself as a consistent and trusted leader. Ultimately, success is not just about being confident, but being competent as well: At some point you will need to back up what you talk about (confidence) to ensure that you deliver results in a timely manner (competence).

Promises vs. Results

It’s easy to make promises; it’s much harder to deliver results. Yet people expect you to deliver. That’s why execution is a key component in building your leadership brand.

A promise is not execution. A promise is telling someone you are going to do something, ...

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