Book description
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
Table of contents
- Cover
- Title
- Copyright
- Abstract
- Contents
- Acknowledgments
- Chapter 1: Traditional Marketing Faces a Challenge Today
- Chapter 2: The Age of E-commerce
- Chapter 3: The Connected Customer
- Chapter 4: The Connected Company
- Chapter 5: Data Mining and Analytics
- Chapter 6: Marketing Communications for the Connected Consumer
- Chapter 7: Measuring Web Equity
- Chapter 8: Future of Consumer Behavior
- References
- Index
- AdPage
- Backcover
Product information
- Title: The Connected Consumer
- Author(s):
- Release date: October 2015
- Publisher(s): Business Expert Press
- ISBN: 9781631571114
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