CHAPTER 8

Future of Consumer Behavior

Mary loves the ease and fun of being connected. In fact, she cannot imagine a world when people were not connected. She is quick to respond to and adopt new technologies. She often wonders what new delights would be invented in the future. There is a niggling fear in her mind—will her profiles and ­pictures be hacked, or used by an unscrupulous person or organization? She gets ­concerned with every report of hacking and even leaking of celebrities’ profiles. She had read a book sometime back—1984 by George Orwell— in which all information about people was controlled and used by an autocratic government. She wonders whether the future will be a consumer utopia or will it be an Orwellian nightmare, where everything ...

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