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The Constant Contact Guide to Email Marketing by Eric Groves

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7
The Three Rules of Valuable Email Content
Writing great content is often identified as a major obstacle to email marketing. Coming up with great content keeps your email list subscribers opening your emails and responding in greater numbers. If your content isn’t up to par, subscriber boredom can set in and unsubscribe requests increase.
Creating great content can be challenging, but it doesn’t have to be daunting. Great content is a matter of having a well-thought-out strategy, the right perspective, a list of reliable sources, and attention to volume.
This chapter helps you to create valuable content by showing you four rules to follow. This chapter also shows you examples of real small businesses who create valuable email content on an ongoing basis. These Constant Contact customers are models worth following because they have demonstrated that success can be achieved in a variety of different industries and approaches.
Use these rules and examples as a guide to create your own email content and your email marketing is likely to keep your subscribers engaged, your emails appreciated, and your sales in a state of healthy growth.

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