O'Reilly logo

The Constant Contact Guide to Email Marketing by Eric Groves

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9
Looking Professional: Choosing an Effective Email Format
When it comes to creating the right look and feel to your email campaigns, the great news is that Email Service Providers like Constant Contact have already done the heavy lifting for you by designing literally hundreds of different templates to choose from.
Think of each template as a wire frame that you then can customize to your heart’s content. You can customize the color, fonts, and even the various blocks contained within the wire frame all without needing any HTML programming skills.
This chapter explains how to choose the right template and construct an effective email layout and design so your content is effectively communicated.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required