Looking Professional: Choosing an Effective Email Format
When it comes to creating the right look and feel to your email campaigns, the great news is that Email Service Providers like Constant Contact have already done the heavy lifting for you by designing literally hundreds of different templates to choose from.
Think of each template as a wire frame that you then can customize to your heart’s content. You can customize the color, fonts, and even the various blocks contained within the wire frame all without needing any HTML programming skills.
This chapter explains how to choose the right template and construct an effective email layout and design so your content is effectively communicated.