The Constant Contact Guide to Email Marketing

Rule 3: Choose a Variety of Sources for Your Content

Now that you have a good foundation of a plan, the next sections uncover the tactics for finding and creating great content. I encourage you to take a manila folder and label it “content ideas.” Keep this folder on your desk, and when you come across a great idea for content, put it in the folder. It’s a lot easier to write great content when you have a folder full of ideas to turn to.

Figure 7.4 Blue Penguin Development has a unique personality.

The following are some ideas we’ve seen our most successful customers use at Constant Contact. Some of them are easy to find or create yourself. Others are more challenging. All of them have been tested and proven successful by businesses of all types.

BE AN EXPERT

If you own a business, you’re an expert. At least, that’s what your customers believe. Even if you don’t think of yourself as a leading authority, you certainly know more about your business than your customers do. Use your newsletter as a platform to solidify your expert status by providing credible advice and information.

Share your knowledge with your customers. The easiest topics to write about are the ones that you know well. Because you live and breathe your business, you have insights and information that your customers don’t. Build your credibility by providing advice on timely issues that can help them in ...