O'Reilly logo

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Acknowledgments

A book is by no means a solo endeavor. This second edition is anything but typical, so it required an outstanding team.

Nancy Davis spearheaded this second edition with enthusiasm. I thank the responsive team at New Riders, led by Laura Norman and Robyn Thomas, for being open to change and keeping this book on schedule.

I thank my amazing husband, Chris Jones, for his encouragement at the right moments and his patience with the extended hours that went into this edition. I also appreciate the overwhelming support from my parents, Jan and Pete, as well as my in-laws, Vivian and David.

I thank the content professionals that I’ve had the pleasure of meeting through training or consulting and through research about content for sharing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required