O'Reilly logo

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

C Resources

This appendix lists resources mentioned throughout the book as well as others that will help you make your content an advantage. I have included resources offered by Content Science, MailChimp, as well as by other companies and organizations I trust.

Technologies + Tools

Consider these technologies and tools for planning, creating, delivering, and evaluating your content. Whether you’re a small or medium business (SMB) or a large enterprise, there are tools ready to help. The landscape of technologies and tools does change, so do your own research to ensure you consider the latest options.

Content Management + Distribution

TOOL/TECHNOLOGY

DESCRIPTION

SMB?

ENTERPRISE?

Drupal

Drupal is an open-source content management platform ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required