C Resources

This appendix lists resources mentioned throughout the book as well as others that will help you make your content an advantage. I have included resources offered by Content Science, MailChimp, as well as by other companies and organizations I trust.

Technologies + Tools

Consider these technologies and tools for planning, creating, delivering, and evaluating your content. Whether you’re a small or medium business (SMB) or a large enterprise, there are tools ready to help. The landscape of technologies and tools does change, so do your own research to ensure you consider the latest options.

Content Management + Distribution






Drupal is an open-source content management platform ...

Get The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.