O'Reilly logo

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7 Make Your Content Influential

Is your content compelling for your customers?

INFLUENCE IS THE NEW POWER—IF YOU HAVE INFLUENCE, YOU CAN CREATE A BRAND.

—Michelle Phan, YouTube personality

THE FORCE WILL BE WITH YOU. ALWAYS.

—Obi-Wan Kenobi

When you make your content effective, you earn the opportunity to influence your customers. Your content becomes like the Force in Star Wars. If you master it wisely, you can have a powerful positive impact. How can you make the most of that opportunity? Principles from rhetoric and psychology can help. Let’s walk through these principles and techniques to apply them to your content.

Rhetoric: The Study of Influence

Despite its practical value, rhetoric is a lost art. We don’t learn it in school, especially ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required