Is your content compelling for your customers?
INFLUENCE IS THE NEW POWER—IF YOU HAVE INFLUENCE, YOU CAN CREATE A BRAND.
—Michelle Phan, YouTube personality
THE FORCE WILL BE WITH YOU. ALWAYS.
When you make your content effective, you earn the opportunity to influence your customers. Your content becomes like the Force in Star Wars. If you master it wisely, you can have a powerful positive impact. How can you make the most of that opportunity? Principles from rhetoric and psychology can help. Let’s walk through these principles and techniques to apply them to your content.
Despite its practical value, rhetoric is a lost art. We don’t learn it in school, especially ...