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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

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10 A Model of Content Operations Maturity

Choose the roles, processes, and technology that will allow you to implement your content vision and strategy.

IT’S NOT WHAT THE VISION IS; IT’S WHAT THE VISION DOES.

—Peter M. Senge, systems scientist

DO OR DO NOT. THERE IS NO TRY.

—Yoda

You have a content vision and strategy—perhaps even more than one content strategy. You know what kind of effective and influential content you want to offer. You’re committed to establishing a system of content intelligence to inform ongoing content decisions. Now, you need to execute. Unfortunately, there is no content fairy ready to wave a magic wand. But there is a growing discipline that I call content operations, and it will help you sustain and even scale your ...

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