Choose the roles, processes, and technology that will allow you to implement your content vision and strategy.
IT’S NOT WHAT THE VISION IS; IT’S WHAT THE VISION DOES.
—Peter M. Senge, systems scientist
DO OR DO NOT. THERE IS NO TRY.
You have a content vision and strategy—perhaps even more than one content strategy. You know what kind of effective and influential content you want to offer. You’re committed to establishing a system of content intelligence to inform ongoing content decisions. Now, you need to execute. Unfortunately, there is no content fairy ready to wave a magic wand. But there is a growing discipline that I call content operations, and it will help you sustain and even scale your ...