O'Reilly logo

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

12 Robots, Relationships, and Responsibility

The content future will be anything but boring.

WE CAN’T CONTROL SYSTEMS OR FIGURE THEM OUT. BUT WE CAN DANCE WITH THEM!

—Donella H. Meadows, Thinking in Systems

WELL, IF DROIDS COULD THINK, THERE’D BE NONE OF US HERE, WOULD THERE?

—Obi-Wan Kenobi

At the start of this book, we established that content will make or break businesses as they undergo digital transformation—and digital transformation will only accelerate in the future. So you can count on content’s importance growing. But beyond that, what does the future of content hold? I offer my humble answer as you consider how to make content an advantage to your company. I see the content future as coming down to three Ss—small, systems, and soul. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required