The content future will be anything but boring.
WE CAN’T CONTROL SYSTEMS OR FIGURE THEM OUT. BUT WE CAN DANCE WITH THEM!
—Donella H. Meadows, Thinking in Systems
WELL, IF DROIDS COULD THINK, THERE’D BE NONE OF US HERE, WOULD THERE?
At the start of this book, we established that content will make or break businesses as they undergo digital transformation—and digital transformation will only accelerate in the future. So you can count on content’s importance growing. But beyond that, what does the future of content hold? I offer my humble answer as you consider how to make content an advantage to your company. I see the content future as coming down to three Ss—small, systems, and soul. ...