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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

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Content Science Team

The core Content Science team contributed significantly to the research and insight reflected in this book. Andrew Johnson’s analysis is second to none. I can’t thank Lisa Clark enough for updating the visuals with her characteristic flair.

I appreciate Scott Abel and the Content Wrangler team as partners in recruiting research participants.

I also thank Content Science advisors and friends Toni Pashley, Senior Vice President at ShareCare, and David Forbes, Vice President at ASAP Solutions Group, for their insights and support.

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