Content Science Team
The core Content Science team contributed significantly to the research and insight reflected in this book. Andrew Johnson’s analysis is second to none. I can’t thank Lisa Clark enough for updating the visuals with her characteristic flair.
I appreciate Scott Abel and the Content Wrangler team as partners in recruiting research participants.
I also thank Content Science advisors and friends Toni Pashley, Senior Vice President at ShareCare, and David Forbes, Vice President at ASAP Solutions Group, for their insights and support.
Get The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
