The core Content Science team contributed significantly to the research and insight reflected in this book. Andrew Johnson’s analysis is second to none. I can’t thank Lisa Clark enough for updating the visuals with her characteristic flair.
I appreciate Scott Abel and the Content Wrangler team as partners in recruiting research participants.
I also thank Content Science advisors and friends Toni Pashley, Senior Vice President at ShareCare, and David Forbes, Vice President at ASAP Solutions Group, for their insights and support.