Introduction
This book is not so much a second edition as it is a start-to-finish revamp. My goal? To make The Content Advantage an updated go-to resource for you and your team. I’m sharing a few points of context that will help you get the most value from this book.
Who This Book is For
This book will benefit a variety of people who have a stake in content at a company, no matter whether that company is small, ginormous, or somewhere in between.
Executives
You will gain understanding of the urgency to make content a core business competency. You also will gain insight into what it takes to define a content vision and strategy. And you will learn the value of content intelligence in making informed content decisions. To start (or to build on ...
Get The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
