Introduction

This book is not so much a second edition as it is a start-to-finish revamp. My goal? To make The Content Advantage an updated go-to resource for you and your team. I’m sharing a few points of context that will help you get the most value from this book.

Who This Book is For

This book will benefit a variety of people who have a stake in content at a company, no matter whether that company is small, ginormous, or somewhere in between.

Executives

You will gain understanding of the urgency to make content a core business competency. You also will gain insight into what it takes to define a content vision and strategy. And you will learn the value of content intelligence in making informed content decisions. To start (or to build on ...

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