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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 4. Set and Align On Project Objectives

OK, so now is the time for the “content strategy is not always a linear thing” speech.

Setting and aligning on project objectives happens at the beginning of your project, for sure. But it also happens throughout the project. Sometimes objectives change. And sometimes people just need to be reminded of what they agreed to in the beginning.

You can’t realign if you didn’t align in the first place. So this step is critical. Even if it’s difficult, don’t skip it.

Set the Table

Preparation is the key to a successful alignment session. Preparation means a few things here. First, it means getting the right people in the room. Second, it means planning how you’ll get from “what are we doing here?” to “let’s ...

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