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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 5. Run the Project

Let’s get this project started, shall we? I like to think of running a content strategy project in three buckets: preparing, planning, doing. Each piece plays an integral part in your project’s success.

Think about the people working on the project and the people you need to keep informed. How meticulous you need to be depends very much on who’s involved.

For example, I’ve worked on content strategy projects where I’m doing all the work and my client contact is the only person I had to keep informed. Our project management output was minimal. In fact, it was pretty much a bulleted list of action items with due dates. The deliverables themselves served as status updates. And, of course, we kept in close contact along ...

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