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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 13. Design Your Content

Organizations and practitioners tend to jump to designing content before defining a strategy that clarifies what content users need and how it should support business goals. What often happens then falls somewhere along the continuum from a disorganized mess of lots of content no one cares about to a very organized slew of lots of content no one cares about.

That’s not going to happen here. Because you’re doing content strategy first! In this chapter, I discuss how your content strategy guides how you determine what content to create or curate and how to organize and present it so users can easily find and use it.

What I Mean by Content Design

The names, deliverables, and artifacts for this phase in digital projects ...

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