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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Chapter 15. Govern, Plan, and Maintain Your Content

So here’s the thing about content. You can’t just set it and forget it. And you certainly can’t let anyone in the organization publish anything they want whenever they want. Yet that’s exactly what happens with lots of websites or other digital properties.

Organizations don’t do it on purpose (usually). They don’t have time. Or they haven’t put anyone in charge. Why? Probably because they didn’t think about it before they launched or redesigned their site. This chapter covers how to avoid this pitfall and make sure your content—as awesome as it will be when you launch—stays on-strategy, up to date, and relevant over time.

The Content Lifecycle

It’s helpful to think of content in terms of a ...

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