O'Reilly logo

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part I: Get Budget and Buy-in

Often, the first step in a content strategy project is convincing others within your organization that a content strategy project is necessary. But first you need to uncover the problems with the content.

Then, you can translate those problems into business opportunities. These opportunities are what you need to persuade the powers-that-be to OK the time and resources to do content well.

CHAPTER 1 Identify Problems and Opportunities

CHAPTER 2 Convince Leaders and Get the Resources

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required