The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Acknowledgments

I seriously can’t believe I’m writing acknowledgments for a book. That I wrote.

So I guess I should start with the person who told me I could, in fact, write a book. Thank you, Kristina Halvorson, for believing in me so much that you let me write this sucker on Brain Traffic time. And for coming into my office once every couple of weeks to tell me that I was going to be famous.

Thank you to the rest of my Brain Traffic colleagues, too:

Tenessa Gemelke, thanks for reading the first few chapters and telling me how hard it was to find things to comment on. It was the confidence booster I needed. And the things you did find were good things that made the book better.

Sean Tubridy, thanks for being my design and aesthetics sounding ...