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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

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Introduction

Hi. I’m glad you picked up this book. I wrote it because I’ve often wished for a resource chock-full of tools and insights that would help me solve my clients’ content problems. That stuff is out there, but you kinda have to dig for it.

I should probably level-set about how I approach content strategy. My approach takes into account a lot of really great definitions, like:

“Content strategy plans for the creation, publication, and governance of useful, usable content.”

—Kristina Halvorson, president of Brain Traffic and author of Content Strategy for the Web

“Content strategy uses words and data to create unambiguous content that supports meaningful, interactive experiences.”

—Rachel Lovinger, experience director and content strategist ...

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