May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 8
Get Familiar with Your Content
This is the time when you answer the question “What in the world is going on with our content today?” It may seem like this doesn’t matter much because your strategy will tell you what to do with that content.
Although I don’t think you need to know every single detail about every individual piece of content, to bring your content strategy to life when the time comes you do need to get a sense of what content exists today, why it was created, who created it, who is responsible for it, how it is structured, and where it’s stored.
The Content Ecosystem
In the first edition of this book, this section was called the “The Content Landscape.” I have broadened the description based on the work of my friend ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.