Chapter 8
Get Familiar with Your Content
This is the time when you answer the question “What in the world is going on with our content today?” It may seem like this doesn’t matter much because your strategy will tell you what to do with that content.
Although I don’t think you need to know every single detail about every individual piece of content, to bring your content strategy to life when the time comes you do need to get a sense of what content exists today, why it was created, who created it, who is responsible for it, how it is structured, and where it’s stored.
The Content Ecosystem
In the first edition of this book, this section was called the “The Content Landscape.” I have broadened the description based on the work of my friend ...
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